TechChoice / Team / Eduardo Umaña
Operations Team
Eduardo Umaña
Business Operations Manager
“Analyzer. Builder. Behind-the-scenes driver.”
About Eduardo
Eduardo Umaña brings over five years of experience in B2B marketing and marketing operations. He has held roles from copywriter to Growth Marketing Operations Manager and now drives internal systems and analytics at TechChoice.
Eduardo excels at translating data into insights, optimizing CRM and BI tools, and supporting cross-team efficiency. He is a strong believer in data-driven decision-making, process clarity, and strategic communication that turns numbers into action.
A fan of punk rock and rock history, Eduardo brings the same DIY mindset to business. He spends his free time listening to music and experimenting on the guitar.